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“Jimi Yui cherishes food. Where others see fuel, he sees the rich fabric of human history, shared relationships, complex cultures and family lore. 

‘All my chef clients have a common thread—that high level of commitment,’ said Yui. ‘I have to do for them what a tailor does for his customer. It’s your suit because you wear it; It’s their kitchen because they perform in it. I want their job to be easier, better…I set the stage for the chefs to perform.’

Jimi Yui has taught his sons Yoshi and Zen to be open to all experiences, including food…

‘I want them to go to a table and be able to experience something new and judge it on its own merit. 

Everything is made with heart and effort. If someone makes you a hot dog, it’s something to be cherished…that’s why I love food.’”

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